Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.
The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.
In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.
Marketing automation is growing steadily, and many companies are using it more to promote marketing. According to the research of Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to use more marketing automation technologies.
It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.
Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?
Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".
In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.
The purpose of promotion is to find out what your customers want and to collect data on potential customers.
Marketing is not the same as selling, and selling is not the same as marketing
Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more